Project Info
Project Description
Project_Description
Sony welcome its best clients, media and influencers to a private party to discover the new Xperia, which had a better camera and social network connection.
DDB choose WOW to create an evolving VJ/DJ set for the night, in link with the product.The live visual was projected in a phone up on semi-transparent screens.The public was invited to play with phones camera and play with video booths. The VJ mixed a tribute to internet creativity, and create photomontage and graphic effects upon the live video feedback of the attendees.
Responsibilities: Creative direction, art, live performance,technical video production.
