Live 3D Activation Marlboro

The Challenge was to create an innovative technological activation “never seen before” for a world wild product launch for a new cigaret brand: 5 VVIP events targeting “people of the night” and influencers.

We designed and develop a live application in 3D. The public could discover the product in a new way : through 2 ipad, as VJay’s (visual DJ), the public was invited to play with new product in large 3D projection. They can create amazing out of screen effects, and trigger graphic effects on synch with music.

Responsibilities: Scenography, creative and art direction, production, motion design, software development.