Be There campaign

Emirates Airlines needed to get people excited about the destinations they fly to.  So they created an engaging online travel series by using selected Emirates employees to document their travel and interests around the world. WOW was selected to oversee the direction and creation of 120 videos over 6 months for this highly successful social media campaign. To date the campaign has reached 120 million people and generated significant revenue for the company.Responsibilities: Technical and storytelling training of staff, character and story development, storyboarding, editing, sound design, post production. (B2C)